Plan A is first and formost a better name than Plan B. It is home for a series of happy thoughts that center around the work I do during my waking hours. It’s all part of a rich slime of knowledge that includes Information Architecture, writing, online consulting, advertising, web site design and construction, project management, and more. it works in that area between the interface and the User. The area where interaction happens.
This site is based around my writing, thoughts, articles (both published and non published), that I have done over the past few years.
The world is indeed an awesome place
I saw this video and thought how wonderful. I wish I had done it. I wish I had created something so uplifting, so charming, so full of life and warmth. Oh well, I’m just glad someone did create it.
There was no bun in the oven; not even a pie
I still remember vividly the day I was called to the client. I was expecting a brief for a new campaign or promotion. What followed was the first time I was ever fired by a client.
7 habits of highly successful websites: #7 Exposing a few eCommerce myths
Every one uses the internet, so everyone is an expert, especially when it comes to online retail. There are a number of myths that drive me mad. But you hear them all the time. So it’s time to de-bunk them.
There are a number of ways to contact me:
e: joe@plan-a.com.au
m: 0409 018 552
twitter: citizenjoe
facebook: citizenjoe
skype: joedistefano
googleTalk: joe.distefano
Suck up that Feed
My background is as a writer in advertising. I was Creative Director, partner in an Agency, and won many local and international awards. Over the last few years I have moved over into the Online space. This area of the site covers work that I have done in both advertising and online. You can see more work here
