Plan A is first and formost a better name than Plan B. It is home for a series of happy thoughts that center around the work I do during my waking hours. It’s all part of a rich slime of knowledge that includes Information Architecture, writing, online consulting, advertising, web site design and construction, project management, and more. it works in that area between the interface and the User. The area where interaction happens.
This site is based around my writing, thoughts, articles (both published and non published), that I have done over the past few years.
The latest Snickers TV ad is just fabulous with a great performance from Joe Pesci. This is one of my favourite campaigns and demonstrates how you can do something that is entertaining and relevant at the same time.
A nice demonstration of all the things that Intel helps to bring to life in an entertaining and relevant way.
Store your things in the back of the chair
We’re constantly amazed at what we often find in the back of the chair and in between the cracks. Well here’s a design that actually encourages you to store that stuff in the back of the chair.
There are a number of ways to contact me:
e: joe@plan-a.com.au
m: 0409 018 552
twitter: citizenjoe
facebook: citizenjoe
skype: joedistefano
googleTalk: joe.distefano
Suck up that Feed
My background is as a writer in advertising. I was Creative Director, partner in an Agency, and won many local and international awards. Over the last few years I have moved over into the Online space. This area of the site covers work that I have done in both advertising and online. You can see more work here
